The new owner, which paid a mere $25 million for the property, was blunt when necessary with those regulators during the approval process. The tech overhaul is just a small piece of a $90 million upgrade that the casino’s new owner - Twin River, until the Rhode Island-based company took over in November and rebranded its entire operations under the Bally’s brand - promised New Jersey regulators as part of its approval process. “We are excited to announce that Bally’s Atlantic City Hotel and Casino will be rolling out a new rewards program,” which was to begin last Thursday, Michael Monty, the casino’s assistant general manager, said in a statement. The casino’s hotel remained open during that time, although patrons seeking refunds for not having direct access to a casino gaming floor were accommodated. So the new owner at Bally’s - which opened in the waning days of the 1970s - elected last Tuesday night to to perform what it called “a 30-hour shutdown a complete IT overhaul to modernize all electronic gaming devices and systems.”
A well-timed Valentine’s Day Sunday coupled with the Presidents Day federal holiday on the next day was the last major weekend for Atlantic City casinos until the March Madness of NCAA men’s basketball begins in earnest on March 19.
